Destination Marketing

Destination Marketing
Author: Steven Pike
Publisher: Routledge
Total Pages: 480
Release: 2015-12-14
Genre: Business & Economics
ISBN: 1317430913


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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.


Destination Marketing
Language: en
Pages: 480
Authors: Steven Pike
Categories: Business & Economics
Type: BOOK - Published: 2015-12-14 - Publisher: Routledge

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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisation
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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic
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This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c
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The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75
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