Destination Branding for Small Cities

Destination Branding for Small Cities
Author: Bill Baker
Publisher: Destination Branding Book
Total Pages: 196
Release: 2007
Genre: Business & Economics
ISBN: 9780979707605


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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.


Destination Branding for Small Cities
Language: en
Pages: 196
Authors: Bill Baker
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Destination Branding Book

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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Place Branding for Small Cities, Regions and Downtowns
Language: en
Pages: 246
Authors: Bill Baker
Categories:
Type: BOOK - Published: 2019-06-05 - Publisher: Independently Published

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Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst
An Insider's Guide to Place Branding
Language: en
Pages: 276
Authors: Florian Kaefer
Categories: Business & Economics
Type: BOOK - Published: 2021-03-29 - Publisher: Springer Nature

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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp
Destination Branding
Language: en
Pages: 328
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge

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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
Destination Brands
Language: en
Pages: 394
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate