Designing Effective Health Messages
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Designing Effective Health Messages
| Author | : Michael Mackert |
| Publisher | : Kendall/Hunt Publishing Company |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : Health promotion |
| ISBN | : 9781524932947 |
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Brings the perspective of advertisers to the broader health communication world. The book gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.
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