Designing And Delivering Superior Customer Value
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Designing and Delivering Superior Customer Value
Author | : Art Weinstein |
Publisher | : CRC Press |
Total Pages | : 338 |
Release | : 2020-03-25 |
Genre | : Business & Economics |
ISBN | : 1000083454 |
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First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
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Language: en
Pages: 338
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Type: BOOK - Published: 2020-03-25 - Publisher: CRC Press
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Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b
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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, re
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Type: BOOK - Published: 2008-11-01 - Publisher: Emerald Group Publishing
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-
Language: en
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Type: BOOK - Published: 2003 - Publisher: Customer Value Management I
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha