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Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of d
Most interior designers who own - or plan to own - their own firms are at a disadvantage because they lack formal business training. This book provides them wit
All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to w
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design managem
