Design: A Business Case

Design: A Business Case
Author: Brigitte Borja de Mozota
Publisher: Business Expert Press
Total Pages: 221
Release: 2020-08-24
Genre: Business & Economics
ISBN: 1952538270


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Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design – as we’ve always known it – is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.


Design: A Business Case
Language: en
Pages: 221
Authors: Brigitte Borja de Mozota
Categories: Business & Economics
Type: BOOK - Published: 2020-08-24 - Publisher: Business Expert Press

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Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to br
Design
Language: en
Pages:
Authors: Brigitte Borja de Mozota
Categories:
Type: BOOK - Published: 2020-06-30 - Publisher:

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Authors: Harvard Business Review
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How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case. This book provides a framew
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Language: en
Pages:
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Type: BOOK - Published: 2017-03-31 - Publisher:

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