Dealing With Socially Responsible Consumers
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Dealing with Socially Responsible Consumers
Author | : Jishnu Bhattacharyya |
Publisher | : Springer Nature |
Total Pages | : 587 |
Release | : 2023-01-01 |
Genre | : Business & Economics |
ISBN | : 9811944571 |
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This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
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