Customer Sense

Customer Sense
Author: Aradhna Krishna
Publisher: Springer
Total Pages: 200
Release: 2013-05-06
Genre: Business & Economics
ISBN: 1137346051


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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.


Customer Sense
Language: en
Pages: 200
Authors: Aradhna Krishna
Categories: Business & Economics
Type: BOOK - Published: 2013-05-06 - Publisher: Springer

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes c
Customer Sense
Language: en
Pages: 185
Authors: Aradhna Krishna
Categories: Business & Economics
Type: BOOK - Published: 2013-05-06 - Publisher: Springer

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes c
Sense and Respond
Language: en
Pages: 272
Authors: Jeff Gothelf
Categories: Business & Economics
Type: BOOK - Published: 2017-02-07 - Publisher: Harvard Business Review Press

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The End of Assembly Line Management We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people�
Sense and Respond
Language: en
Pages: 208
Authors: S. Parry
Categories: Business & Economics
Type: BOOK - Published: 2005-05-31 - Publisher: Springer

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The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The custome
Experiential Marketing
Language: en
Pages: 304
Authors: Bernd H. Schmitt
Categories: Business & Economics
Type: BOOK - Published: 2000-12-11 - Publisher: Simon and Schuster

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Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinar