Customer Sense
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Customer Sense
Author | : Aradhna Krishna |
Publisher | : Springer |
Total Pages | : 200 |
Release | : 2013-05-06 |
Genre | : Business & Economics |
ISBN | : 1137346051 |
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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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