Customer In The Boardroom
Download and Read Customer In The Boardroom full books in PDF, ePUB, and Kindle. Read online free Customer In The Boardroom ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Customer in the Boardroom
Author | : Rama Bijapurkar |
Publisher | : Penguin Random House India Private Limited |
Total Pages | : 246 |
Release | : 2023-02-06 |
Genre | : Business & Economics |
ISBN | : 9354929192 |
Download Customer in the Boardroom Book in PDF, Epub and Kindle
Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.
Customer in the Boardroom Related Books
Pages: 246
Pages: 310
Pages: 340
Pages: 269
Pages: 276