Customer Experience Branding
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The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now
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Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied t
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Type: BOOK - Published: 2015-10-13 - Publisher: John Wiley & Sons
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you k
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Type: BOOK - Published: 2018-05-04 - Publisher: