Current Research on Gender Issues in Advertising

Current Research on Gender Issues in Advertising
Author: Yorgos Zotos
Publisher: Routledge
Total Pages: 146
Release: 2020-10-12
Genre: Business & Economics
ISBN: 1351213725


Download Current Research on Gender Issues in Advertising Book in PDF, Epub and Kindle

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.


Current Research on Gender Issues in Advertising
Language: en
Pages: 146
Authors: Yorgos Zotos
Categories: Business & Economics
Type: BOOK - Published: 2020-10-12 - Publisher: Routledge

GET EBOOK

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describi
Brandsplaining
Language: en
Pages: 240
Authors: Jane Cunningham
Categories: Business & Economics
Type: BOOK - Published: 2021-02-18 - Publisher: Penguin UK

GET EBOOK

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu
Marketing and Feminism
Language: en
Pages: 308
Authors: Miriam Catterall
Categories: Business & Economics
Type: BOOK - Published: 2013-11-05 - Publisher: Routledge

GET EBOOK

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial
Can't Buy My Love
Language: en
Pages: 621
Authors: Jean Kilbourne
Categories: Social Science
Type: BOOK - Published: 2012-06-26 - Publisher: Simon and Schuster

GET EBOOK

"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a
Humor in Advertising
Language: en
Pages: 298
Authors: Marc G. Weinberger
Categories: Business & Economics
Type: BOOK - Published: 2021-06-21 - Publisher: Routledge

GET EBOOK

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital adver