Current Issues In Political Marketing
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Current Issues in Political Marketing
Author | : Jennifer Lees-Marshment |
Publisher | : Routledge |
Total Pages | : 336 |
Release | : 2006-05-12 |
Genre | : Business & Economics |
ISBN | : 1136792120 |
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Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
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