Cultivating Lifelong Donors

The creation of a "complete" fundraising pyramid requires time andpatience. History suggests that donors with the greatest staying power arethose acquired through the annual giving program and cultivated to becomesustainable donors using good stewardship and best fundraising practices.Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramidhelps nonprofits build long-term giving programs that span the entiresupporter lifecycle, from engagement through the end of life. It highlightsfresh strategies for engaging new supporters online, investigates why weneed to better understand the characteristics of loyal donors, examinesthe importance of developing personal relationships with transitionalgiving prospects, and explores cultivation strategies that foster lifetimecommitments. This book lays the groundwork for building a fundraisingpyramid that can help you maximize fundraising results and fulfill yourorganization's mission.