Cult Of Analytics Driving Online Marketing Strategies Using Web Analytics
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Cult of Analytics
| Author | : Steve Jackson |
| Publisher | : Routledge |
| Total Pages | : 276 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1856176118 |
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'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
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