Crossing the Chasm

Crossing the Chasm
Author: Geoffrey A. Moore
Publisher: Harper Collins
Total Pages: 254
Release: 2009-03-17
Genre: Business & Economics
ISBN: 0061795860
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


Crossing the Chasm
Language: en
Pages: 254

Crossing the Chasm

Authors: Geoffrey A. Moore
Categories: Business & Economics
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-e
Crossing the Quality Chasm
Language: en
Pages: 360

Crossing the Quality Chasm

Authors: Institute of Medicine
Categories: Medical
Type: BOOK - Published: 2001-08-19 - Publisher: National Academies Press

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Second in a series of publications from the Institute of Medicine's Quality of Health Care in America project Today's health care providers have more research f
Zone to Win
Language: en
Pages: 147

Zone to Win

Authors: Geoffrey A. Moore
Categories: Business & Economics
Type: BOOK - Published: 2015-11-03 - Publisher: Diversion Books

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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien t
The Seventh Sense
Language: en
Pages: 352

The Seventh Sense

Authors: Joshua Cooper Ramo
Categories: Social Science
Type: BOOK - Published: 2016-05-17 - Publisher: Little, Brown

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NEW YORK TIMES BESTSELLER WASHINGTON POST BESTSELLER Winner of the getAbstract 17th International Book Award "The Seventh Sense is a concept every businessman,
Inside the Tornado
Language: en
Pages: 244

Inside the Tornado

Authors: Geoffrey A. Moore
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: HarperBusiness

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Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companie