Crm Unplugged
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CRM Unplugged
| Author | : Philip Bligh |
| Publisher | : John Wiley & Sons |
| Total Pages | : 225 |
| Release | : 2004-05-18 |
| Genre | : Business & Economics |
| ISBN | : 0471663832 |
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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
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