Critical Marketing
Language: en
Pages: 269

Critical Marketing

Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

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Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not ta
The Dark Side of Marketing Communications
Language: en
Pages: 124

The Dark Side of Marketing Communications

Authors: Tim Hill
Categories: Business & Economics
Type: BOOK - Published: 2020-10-28 - Publisher: Routledge

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What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is n
New Perspectives on Critical Marketing and Consumer Society
Language: en
Pages: 201

New Perspectives on Critical Marketing and Consumer Society

Authors: Elaine L Ritch
Categories: Business & Economics
Type: BOOK - Published: 2021-03-01 - Publisher: Emerald Group Publishing

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Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critica
Marketing
Language: en
Pages: 193

Marketing

Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2009-03-19 - Publisher: SAGE

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`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily acc
The Routledge Companion to Critical Marketing
Language: en
Pages: 1076

The Routledge Companion to Critical Marketing

Authors: Mark Tadajewski
Categories: Business & Economics
Type: BOOK - Published: 2018-09-21 - Publisher: Routledge

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The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The