Creativity In Groups
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Creativity in Groups
| Author | : Elizabeth A. Mannix |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 336 |
| Release | : 2009-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1849505837 |
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Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.
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