Creative B2B Branding (No, Really)

Creative B2B Branding (No, Really)
Author: Scot McKee
Publisher: Goodfellow Publishers Ltd
Total Pages: 246
Release: 2010-03-29
Genre: Business & Economics
ISBN: 1906884897
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B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.


Creative B2B Branding (No, Really)
Language: en
Pages: 246

Creative B2B Branding (No, Really)

Authors: Scot McKee
Categories: Business & Economics
Type: BOOK - Published: 2010-03-29 - Publisher: Goodfellow Publishers Ltd

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B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demon
Designing B2B Brands
Language: en
Pages: 226

Designing B2B Brands

Authors: Carlos Martinez Onaindia
Categories: Design
Type: BOOK - Published: 2013-02-19 - Publisher: John Wiley & Sons

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“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Ge
Business Marketing Face to Face
Language: en
Pages: 348

Business Marketing Face to Face

Authors: Chris Fill
Categories: Business & Economics
Type: BOOK - Published: 2011-10-01 - Publisher: Goodfellow Publishers Ltd

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Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated
Managing Public Relations and Brand Image through Social Media
Language: en
Pages: 378

Managing Public Relations and Brand Image through Social Media

Authors: Singh, Anurag
Categories: Business & Economics
Type: BOOK - Published: 2016-05-16 - Publisher: IGI Global

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Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput
Entrepreneurship and Post-Pandemic Future
Language: en
Pages: 149

Entrepreneurship and Post-Pandemic Future

Authors: Anthony Abiodun Eniola
Categories: Business & Economics
Type: BOOK - Published: 2022-03-03 - Publisher: Emerald Group Publishing

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Entrepreneurship and Post-Pandemic Future illuminates entrepreneurship in the African setting, focusing on the prospects, challenges as well as the post-pandemi