Creating Images And The Psychology Of Marketing Communication
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Creating Images and the Psychology of Marketing Communication
| Author | : Lynn R. Kahle |
| Publisher | : Psychology Press |
| Total Pages | : 442 |
| Release | : 2006-08-15 |
| Genre | : Business & Economics |
| ISBN | : 1135606641 |
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This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
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