Creating Brand Cool
Download and Read Creating Brand Cool full books in PDF, ePUB, and Kindle. Read online free Creating Brand Cool ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Creating Brand Cool
Author | : Joan Abraham |
Publisher | : Routledge |
Total Pages | : 108 |
Release | : 2021-05-16 |
Genre | : Business & Economics |
ISBN | : 1000386368 |
Download Creating Brand Cool Book in PDF, Epub and Kindle
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
Creating Brand Cool Related Books
Pages: 108
Pages: 96
Pages: 278
Pages: 268
Pages: 266