Copywriting
Language: en
Pages:
Authors: Mark Shaw
Categories: Advertising copy
Type: BOOK - Published: 2012 - Publisher:

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"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new,
Copywriting Second Edition
Language: en
Pages: 413
Authors: Mark Shaw
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-10-18 - Publisher: Laurence King Publishing

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, e
Copywriting Third Edition
Language: en
Pages: 426
Authors: Gyles Lingwood
Categories: Business & Economics
Type: BOOK - Published: 2022-09-13 - Publisher: Laurence King Publishing

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An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San
The Adweek Copywriting Handbook
Language: en
Pages: 374
Authors: Joseph Sugarman
Categories: Business & Economics
Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a
Copywriting Is…
Language: en
Pages: 232
Authors: Andrew Boulton
Categories: Business & Economics
Type: BOOK - Published: 2021-03-29 - Publisher: Gasp Books

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Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew