Contrarian Branding
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Contrarian Branding
| Author | : Roland van der Vorst |
| Publisher | : BIS Publishers |
| Total Pages | : 192 |
| Release | : 2017-12-05 |
| Genre | : Business & Economics |
| ISBN | : 9789063694630 |
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Catching the eye by creating polarity is a sophisticated technique to set brands apart from all other competitors in a radical way. This book shows how to create brand associations that radically split a competitive field into absolute opposites and how to reconcile these brands in unexpected ways.
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