Content Strategy for Mobile

Content Strategy for Mobile
Author:
Publisher: Ingram
Total Pages: 167
Release: 2012-01-01
Genre: Application software
ISBN: 9781937557089


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Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.


Content Strategy for Mobile
Language: en
Pages: 167
Authors:
Categories: Application software
Type: BOOK - Published: 2012-01-01 - Publisher: Ingram

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Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mob
Content Strategy for the Web
Language: en
Pages: 256
Authors: Kristina Halvorson
Categories: Computers
Type: BOOK - Published: 2012-02-28 - Publisher: New Riders

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS j
Content Strategy
Language: en
Pages: 387
Authors: Rahel Anne Bailie
Categories: Computers
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
Mobile Marketing
Language: en
Pages: 280
Authors: Daniel Rowles
Categories: Business & Economics
Type: BOOK - Published: 2013-11-03 - Publisher: Kogan Page Publishers

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Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location
Content Strategy at Work
Language: en
Pages: 181
Authors: Margot Bloomstein
Categories: Computers
Type: BOOK - Published: 2012-01-25 - Publisher: Elsevier

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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging th