Content Marketing for Nonprofits

Content Marketing for Nonprofits
Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
Total Pages: 438
Release: 2013-08-08
Genre: Business & Economics
ISBN: 111872237X


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Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.


Content Marketing for Nonprofits
Language: en
Pages: 438
Authors: Kivi Leroux Miller
Categories: Business & Economics
Type: BOOK - Published: 2013-08-08 - Publisher: John Wiley & Sons

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Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide
The Nonprofit Marketing Guide
Language: en
Pages: 278
Authors: Kivi Leroux Miller
Categories: Business & Economics
Type: BOOK - Published: 2010-05-13 - Publisher: John Wiley & Sons

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A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing o
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In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, miss
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Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organizat
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Language: en
Pages: 382
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Categories: Business & Economics
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This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act