Content Machine
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The Content Machine
Author | : Michael Bhaskar |
Publisher | : Anthem Press |
Total Pages | : 226 |
Release | : 2013-10 |
Genre | : Computers |
ISBN | : 0857281216 |
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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.