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The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book dev
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove
This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations lo
Effective marketing is necessary for the success of a product, service, or business and with the pervasive and every increasing use of the Internet by the targe
