Consumers Society And Marketing
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New Perspectives on Critical Marketing and Consumer Society
Author | : Elaine L Ritch |
Publisher | : Emerald Group Publishing |
Total Pages | : 201 |
Release | : 2021-03-01 |
Genre | : Business & Economics |
ISBN | : 1839095563 |
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Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
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