Consumer Search Behavior And Its Effect On Markets
Download and Read Consumer Search Behavior And Its Effect On Markets full books in PDF, ePUB, and Kindle. Read online free Consumer Search Behavior And Its Effect On Markets ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Consumer Search Behavior and Its Effect on Markets
Author | : Brian T. Ratchford |
Publisher | : Now Publishers Inc |
Total Pages | : 89 |
Release | : 2009 |
Genre | : Consumers |
ISBN | : 1601982003 |
Download Consumer Search Behavior and Its Effect on Markets Book in PDF, Epub and Kindle
Consumer Search Behavior and its Effect on Markets focuses on the consumer side of the market, on what is known about how consumers search for needed information, and on how this impacts the behavior of markets. The author discusses three broad strands of this literature -- normative models of search and their application to consumer search; empirical studies of the search process; and implications of consumer search for the behavior of markets, including pricing, advertising and retailing. In general, the author examines external search -- the search for information from sources other than memory. Particular attention is paid to the impact of the Internet on markets. Consumer Search Behavior and its Effect on Markets also examines the broader issues about alternatives considered, sources consulted, extent of consumer knowledge, and the impact of these factors on markets and marketing institutions.
Consumer Search Behavior and Its Effect on Markets Related Books
Pages: 89
Pages: 136
Pages: 220
Pages: 412
Pages: 594