Consumer Response to Characteristics of Price-matching Guarantees

Consumer Response to Characteristics of Price-matching Guarantees
Author: Monika Kukar-Kinney
Publisher:
Total Pages: 418
Release: 2003
Genre:
ISBN:


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Consumer Response to Characteristics of Price-matching Guarantees
Language: en
Pages: 418
Authors: Monika Kukar-Kinney
Categories:
Type: BOOK - Published: 2003 - Publisher:

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Price-Matching Guarantees and Consumer Evaluations of Price Information
Language: en
Pages: 0
Authors: Nicholas H. Lurie
Categories:
Type: BOOK - Published: 2007 - Publisher:

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In 3 experiments, we show that price-matching guarantees affect the process through which consumers translate price information into subjective judgments. In Ex
Quantitative Marketing and Marketing Management
Language: en
Pages: 604
Authors: Adamantios Diamantopoulos
Categories: Business & Economics
Type: BOOK - Published: 2013-01-31 - Publisher: Springer Science & Business Media

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies publish
Price Matching Guarantees and Imperfect Consumer Information
Language: en
Pages: 0
Authors: Jennifer Helen Haydock
Categories: Consumer behavior
Type: BOOK - Published: 2009 - Publisher:

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Marketing Theory and Applications
Language: en
Pages: 566
Authors: Kenneth R. Evans
Categories: Marketing
Type: BOOK - Published: 2002 - Publisher:

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