Consumer Perceptions of Product Risk and Quality for Goods Manufactured in Developing Versus Industrialized Nations

Consumer Perceptions of Product Risk and Quality for Goods Manufactured in Developing Versus Industrialized Nations
Author: Erik Bertin Nes
Publisher:
Total Pages: 406
Release: 1981
Genre: Consumers
ISBN:
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Consumer Perceptions of Product Risk and Quality for Goods Manufactured in Developing Versus Industrialized Nations
Language: en
Pages: 406

Consumer Perceptions of Product Risk and Quality for Goods Manufactured in Developing Versus Industrialized Nations

Authors: Erik Bertin Nes
Categories: Consumers
Type: BOOK - Published: 1981 - Publisher:

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Proceedings of the 1996 Multicultural Marketing Conference
Language: en
Pages: 404

Proceedings of the 1996 Multicultural Marketing Conference

Authors: Pravat K. Choudhury
Categories: Business & Economics
Type: BOOK - Published: 2015-05-19 - Publisher: Springer

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This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion
Product-Country Images
Language: en
Pages: 510

Product-Country Images

Authors: Nicolas Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
Country of Origin Effect
Language: en
Pages: 114

Country of Origin Effect

Authors: Guido Mihm
Categories: Business & Economics
Type: BOOK - Published: 2007-12-04 - Publisher: diplom.de

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Inhaltsangabe:Abstract: Consumers have significantly different country images or general perceptions about products made in different countries. Consumers use c
Creating Images and the Psychology of Marketing Communication
Language: en
Pages: 509

Creating Images and the Psychology of Marketing Communication

Authors: Lynn R. Kahle
Categories: Business & Economics
Type: BOOK - Published: 2006-08-15 - Publisher: Psychology Press

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The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various