Consumer Centric Category Management
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Consumer-centric Category Management
Author | : A.C. Nielsen Company |
Publisher | : |
Total Pages | : 356 |
Release | : 2006 |
Genre | : Consumers' preferences |
ISBN | : 9781119201632 |
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In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
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