Consumer Behaviour Analysis
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Consumer Behaviour Analysis
Author | : Gordon R. Foxall |
Publisher | : Taylor & Francis |
Total Pages | : 520 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780415196451 |
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Consumer Behaviour Analysis Related Books
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Pages: 520
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Type: BOOK - Published: 2002 - Publisher: Taylor & Francis
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Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox ma
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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illu
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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in