Consumer Behavior And Marketing Action
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Consumer Behavior and Marketing Action
Author | : Henry Assael |
Publisher | : South Western Educational Publishing |
Total Pages | : 824 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
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This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
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Language: en
Pages: 824
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Type: BOOK - Published: 1995 - Publisher: South Western Educational Publishing
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Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international)