Consumer Behavior, an Information Processing Perspective

Consumer Behavior, an Information Processing Perspective
Author: Brian Sternthal
Publisher: Prentice Hall
Total Pages: 392
Release: 1982
Genre: Business & Economics
ISBN:
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Consumer Behavior, an Information Processing Perspective
Language: en
Pages: 392

Consumer Behavior, an Information Processing Perspective

Authors: Brian Sternthal
Categories: Business & Economics
Type: BOOK - Published: 1982 - Publisher: Prentice Hall

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An Information Processing Theory of Consumer Choice
Language: en
Pages: 424

An Information Processing Theory of Consumer Choice

Authors: James R. Bettman
Categories: Business & Economics
Type: BOOK - Published: 1979 - Publisher: Addison Wesley Publishing Company

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The Social Psychology of Consumer Behaviour
Language: en
Pages: 238

The Social Psychology of Consumer Behaviour

Authors: Richard Bagozzi
Categories: Psychology
Type: BOOK - Published: 2002-08-16 - Publisher: McGraw-Hill Education (UK)

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How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe
Applying Social Cognition to Consumer-Focused Strategy
Language: en
Pages: 448

Applying Social Cognition to Consumer-Focused Strategy

Authors: Frank R. Kardes
Categories: Business & Economics
Type: BOOK - Published: 2006-04-21 - Publisher: Psychology Press

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Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psycholog
Consumer Response to Price
Language: en
Pages: 58

Consumer Response to Price

Authors: Jacob Jacoby
Categories: Consumers
Type: BOOK - Published: 1976 - Publisher:

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