Consumer Behavior
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Language: en
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Pages: 592
Type: BOOK - Published: 2020 - Publisher: Oxford University Press, USA
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Co
Language: en
Pages: 562
Pages: 562
Type: BOOK - Published: 1973 - Publisher: Pearson Education India
Language: en
Pages: 386
Pages: 386
Type: BOOK - Published: 2009-05-11 - Publisher: John Wiley & Sons
Consumer behaviour.
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do
Language: en
Pages: 468
Pages: 468
Type: BOOK - Published: 1980-05-30 - Publisher: Cambridge University Press
For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare ec
