Consumer Based New Product Development For The Food Industry
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Consumer-based New Product Development for the Food Industry
Author | : Sebastiano Porretta |
Publisher | : Royal Society of Chemistry |
Total Pages | : 209 |
Release | : 2021-04-07 |
Genre | : Science |
ISBN | : 1839161396 |
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This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.
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About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc