Conducting Market Research For International Business
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Conducting Market Research for International Business
| Author | : S. Tamer Cavusgil |
| Publisher | : Business Expert Press |
| Total Pages | : 130 |
| Release | : 2009-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1606490265 |
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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
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