Conceptualization of Product Involvement as a Property of a Cognitive Structure

Conceptualization of Product Involvement as a Property of a Cognitive Structure
Author: Pirjo Rajaniemi
Publisher:
Total Pages: 276
Release: 1992
Genre: Consumer behavior
ISBN:


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Conceptualization of Product Involvement as a Property of a Cognitive Structure
Language: en
Pages: 276
Authors: Pirjo Rajaniemi
Categories: Consumer behavior
Type: BOOK - Published: 1992 - Publisher:

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Interpreting Consumer Choice
Language: en
Pages: 201
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

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This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choi
Towards a Cognitive Structure Conceptualization of Product Familiarity
Language: en
Pages: 18
Authors: Larry J. Marks
Categories: Consumers
Type: BOOK - Published: 1980 - Publisher:

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Consumers in Context
Language: en
Pages: 573
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2016-01-29 - Publisher: Routledge

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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which h
The Consuming Body
Language: en
Pages: 259
Authors: Pasi Falk
Categories: Social Science
Type: BOOK - Published: 1994-07-21 - Publisher: SAGE

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This is a fascinating examination of the relationship between consumption, the idea of the body and the formation of the self. In tracing these connections, The