Concepts And Cases In Retail And Merchandise Management

This combination textbook/casebook takes the reader out of the classroom and into the real world, bringing the study of retail and merchandise management to life. These 95 challenging cases, the majority of which were prepared by members of the American Collegiate Retailing Association and the International Textile and Apparel Association, present a wide variety of actual situations faced by professionals at all levels of management. Readers are asked to analyze inside information on businesses ranging from small sole proprietorships to industry titans such as The Limited, Gap, and Wal-Mart. Each chapter begins with a detailed overview of the concepts raised by the accompanying cases, allowing the book to be used alone or as a companion volume to another text of your choice. Instructor's Guide includes alternative solutions for all cases along with their advantages and disadvantages.