Commercial Radio Advertising
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Effective Radio Advertising
| Author | : Marc G. Weinberger |
| Publisher | : Lexington Books |
| Total Pages | : 210 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : 9780669250039 |
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Effective Radio Advertising Related Books
Language: en
Pages: 210
Pages: 210
Type: BOOK - Published: 1994 - Publisher: Lexington Books
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, le
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A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
