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• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Dr. Seuss's youngest concept book is now available in a sturdy board book for his youngest fans! All of the stunning illustrations and imaginative type designs
A Color Notation is a book written by Albert Henry Munsell, an American painter, teacher of art, and the inventor of the Munsell color system. Munsell color sys
Living Color is the first book to investigate the social history of skin color from prehistory to the present, showing how our body’s most visible trait influ
Pantone, the worldwide color authority, invites you on a rich visual tour of 100 transformative years. From the Pale Gold (15-0927 TPX) and Almost Mauve (12-210
