CMO to CRO
Language: en
Pages: 262
Authors: Mike Geller
Categories:
Type: BOOK - Published: 2021-05-04 - Publisher:

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As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization
Startup CEO
Language: en
Pages: 486
Authors: Matt Blumberg
Categories: Business & Economics
Type: BOOK - Published: 2020-08-04 - Publisher: John Wiley & Sons

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You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO
The Sales Acceleration Formula
Language: en
Pages: 227
Authors: Mark Roberge
Categories: Business & Economics
Type: BOOK - Published: 2015-02-24 - Publisher: John Wiley & Sons

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Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approa
Chief Marketing Officers at Work
Language: en
Pages: 330
Authors: Josh Steimle
Categories: Business & Economics
Type: BOOK - Published: 2016-08-04 - Publisher: Apress

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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers fr
Revenue Operations
Language: en
Pages: 292
Authors: Stephen G. Diorio
Categories: Business & Economics
Type: BOOK - Published: 2022-04-19 - Publisher: John Wiley & Sons

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Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capita