Chinese Innovation And Branding Leaps
Language: en
Pages: 208
Authors: Serdar S Durmusoglu
Categories: Business & Economics
Type: BOOK - Published: 2022-03-24 - Publisher: World Scientific

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China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese fir
Marketing Research With R And Python
Language: en
Pages: 297
Authors: Howard Pong-yuen Lam
Categories: Business & Economics
Type: BOOK - Published: 2023-09-28 - Publisher: World Scientific

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This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct
Chinese Multinationals
Language: en
Pages: 300
Authors: Jean-Paul Larcon
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: World Scientific

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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a
Created in China
Language: en
Pages: 207
Authors: Michael Keane
Categories: Art
Type: BOOK - Published: 2007-10-30 - Publisher: Routledge

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Written by a recognized international scholar in the China media field, this book analyzes China’s creative economy and how television, animation, advertising
Innovative Capabilities and the Globalization of Chinese Firms
Language: en
Pages: 256
Authors: Maureen McKelvey
Categories: Business & Economics
Type: BOOK - Published: 2020-12-25 - Publisher: Edward Elgar Publishing

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This book explains how Chinese firms are increasingly developing innovative capabilities and engaging in globalization. It focuses on knowledge-intensive and in