China Goes West
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China Goes West
Author | : Joel Backaler |
Publisher | : Springer |
Total Pages | : 201 |
Release | : 2016-04-30 |
Genre | : Business & Economics |
ISBN | : 1137293934 |
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Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.