Cases In Health Care Marketing
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Cases in Health Care Marketing
Author | : John L. Fortenberry |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 253 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 0763764485 |
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Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
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