Case Studies In Festival And Event Marketing And Cultural Tourism
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Case Studies in Festival and Event Marketing and Cultural Tourism
| Author | : Jane Ali-Knight |
| Publisher | : |
| Total Pages | : 208 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : |
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A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.
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