Capitalising On Culture Competing On Difference
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Capitalising on Culture, Competing on Difference
| Author | : Finbarr Bradley |
| Publisher | : Blackhall Publishing |
| Total Pages | : 372 |
| Release | : 2009-02-23 |
| Genre | : Business & Economics |
| ISBN | : 9781842181492 |
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After two decades of exceptional economic growth and cultural change, Ireland faces the greatest challenge yet: creating a sustainable competitive advantage to guarantee its success in the future. Finbarr Bradley and James Kennelly recommend a renewed sense of national identity as social and cultural capital to maintain and enhance Ireland’s economic development.
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