Business To Business Direct Marketing
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Business to Business Direct Marketing
| Author | : Robert W. Bly |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 424 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : 9780844232430 |
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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
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Language: en
Pages: 424
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Type: BOOK - Published: 1998 - Publisher: McGraw Hill Professional
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Publisher Description
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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
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