Business Market Management (B2B): Understanding, Creating, and Delivering Value

Business Market Management (B2B): Understanding, Creating, and Delivering Value
Author: Anderson James C.
Publisher: Pearson Education India
Total Pages: 488
Release: 2011
Genre: Industrial marketing
ISBN: 9788131731635


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Business Market Management (B2B): Understanding, Creating, and Delivering Value
Language: en
Pages: 488
Authors: Anderson James C.
Categories: Industrial marketing
Type: BOOK - Published: 2011 - Publisher: Pearson Education India

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Business Market Management
Language: en
Pages: 0
Authors: James C. Anderson
Categories: Industrial marketing
Type: BOOK - Published: 2004 - Publisher: Prentice Hall

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"Significant developments in the second edition of Business Market Management: Detailed discussion of customer value management as a progressive, practical appr
Business Market Management
Language: en
Pages: 0
Authors: James C. Anderson
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Prentice Hall

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Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating a
Value Merchants
Language: en
Pages: 253
Authors: James C. Anderson
Categories: Business & Economics
Type: BOOK - Published: 2007-11-07 - Publisher: Harvard Business Press

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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider
Social Marketing to the Business Customer
Language: en
Pages: 248
Authors: Paul Gillin
Categories: Business & Economics
Type: BOOK - Published: 2010-12-15 - Publisher: John Wiley & Sons

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The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.